Retention Marketing Strategy Lead

23 hours ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time

**Job Title:** Retention Marketing Strategy Lead

We are seeking a seasoned professional to lead our retention marketing initiatives. The ideal candidate will have a minimum of 3 years of experience in retention marketing, focusing on multi-channel strategy and campaign execution.

The selected individual will be responsible for developing and executing multi-channel strategies to drive customer engagement and retention. This includes managing marketing automation tools like MoEngage and WebEngage, designing and executing customer journeys, and analyzing performance metrics such as open rates and click-through rates.

A strong understanding of performance analysis, technical skills in marketing automation tools, and excellent communication skills are essential for this role. Experience in leading and mentoring teams, ensuring performance optimization and collaborative growth, is also highly valued.

The estimated salary for this position is **$120,000 - $180,000 per annum**, based on industry standards and location.



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