Category Development Lead
2 days ago
About Us:
LEAD School is a leading Edtech company in India, committed to making quality education accessible to every child. With over 8,000 schools and 4 million students across the country, we aim to serve 60,000 schools and 25 million students by 2028.
Role: General Manager, Category.
Purpose of the Job:
To achieve 2-3x growth of the brand through product and market innovation, driving penetration and share of requirement among users.
Key Responsibilities:
- Own Innovation Roadmap for the brand to drive penetration and share of requirement among users.
- Deep data analysis of trial, conversion, usage, retention to uncover patterns.
- Deep consumer research to identify unmet needs, insights, and likes/dislikes.
- Convert insights into concepts for product development and marketing initiatives.
- Own P&L for profitable growth of the brand.
- Pricing strategy based on cost plus, user backward and competition benchmarking.
- Cost optimization based on unit cost analysis and benchmarking.
- Project Management to launch product and marketing initiatives and ensure their success via collaborating with Product, tech, and academic teams, Internal marketing team and external agencies, Sales teams.
Required Skills and Qualifications:
- Thinking and Problem Solving: Strong data analysis and connecting the dots ability.
- Intuition and Insight mining: Being able to observe, listen and understand consumer insights to uncover opportunities.
- Eye for Marketing & Brand Communication: Clarity in briefs and in experience in developing effective marketing communication.
- Collaboration and Influence: Proven capability to collaborate with and influence senior leaders.
- Financial Acumen: Strong knowledge of pricing strategies, P&L management, and ROI evaluation.
Estimated Salary: ₹80-120 Lakhs per annum (dependent on experience).
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