Brand Growth Manager
5 days ago
We are seeking an experienced General Manager, Category to lead our innovation efforts and drive 2-3x growth of the brand through product and market innovation.
The ideal candidate will have a strong background in managing large brands or categories, with expertise in data analysis, consumer research, and product development.
Key Responsibilities:
- Develop and execute the innovation roadmap for the brand, driving penetration and share of requirement among users.
- Analyze data to identify trends and patterns, and develop insights to inform product development and marketing initiatives.
- Lead cross-functional teams to launch new products and marketing initiatives, ensuring successful collaboration with Product, tech, and academic teams, Internal marketing team and external agencies, Sales teams.
- Manage the P&L for the brand, optimizing costs and pricing strategies to drive profitable growth.
Requirements:
- MBA from tier-1 colleges (IIM's or ISB).
- 2-4 years of experience in managing large brands or categories, preferably in Edtech or related industries.
- Strong data analysis and problem-solving skills, with experience in using data to inform business decisions.
- Proven ability to collaborate with and influence senior leaders, as well as cross-functional teams.
- Excellent communication and presentation skills, with experience in developing and delivering effective marketing communications.
Estimated Salary: ₹80-120 Lakhs per annum (dependent on experience).
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