Strategic Brand Manager

6 days ago


Mumbai, Maharashtra, India Piramal Consumer Healthcare Full time

About the Role:

Piramal Consumer Healthcare is seeking a highly skilled Strategic Brand Manager to drive growth and innovation across our brand portfolio.

Job Overview:

The incumbent in this role will be responsible for developing and implementing comprehensive marketing strategies that address brand requirements, drive business objectives, and generate consumer insights. This includes leading and generating market intelligence, managing communication strategies, monitoring key brand parameters, and driving digital campaigns/activations.

Key Responsibilities:

  1. Develop and implement marketing plans that align with business objectives and brand requirements
  2. Lead and generate market insights on assigned brands, categories, competition, and trade
  3. Conceptualize and implement 360° marketing programs, including advertisement, media, research, and activation
  4. Drive digital campaigns/activations and interface with internal stakeholders, supply chain, packaging, finance, legal, technical, and customer complaint cell
  5. Monitor and track sales/Market Share trends and formulate schemes/promotions and other strategies

Requirements:

  • 3-5 years of total work experience in OTC/FMCG sector
  • Exposure to NPD, activations, media planning, digital Campaigns, consumer Communications, analytical skills, leadership and planning ability, communication and presentation skills
  • Full-time MBA in Marketing from Premier B-School

What We Offer:

We offer a competitive salary package of ₹15,00,000 per annum, along with opportunities for growth and development in a dynamic and innovative environment. Our company culture values teamwork, collaboration, and continuous learning, making us an ideal place for professionals who are passionate about marketing and growth.



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