Digital Media Marketing Manager

3 hours ago


Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

About the Role:

We are seeking an experienced Digital Media Marketing Manager to join our team at Barcode Entertainment: Strategic Brand Solutions. In this role, you'll be responsible for driving affiliate marketing efforts and managing YouTube content creators.

Responsibilities:

  • Build and Manage Creator Partnerships: Establish relationships with YouTube creators, address their needs, offer strategic guidance, and ensure alignment with campaign goals.
  • Creator Support and Engagement: Provide ongoing support to YouTube creators, help them optimize content strategies, increase engagement, views, and conversions.
  • Content Strategy and Collaboration: Collaborate with creators to develop content strategies that resonate with audiences and drive affiliate sales.
  • Performance Monitoring & Optimization: Track and analyze video performance and affiliate metrics to identify trends, optimize content strategies, and improve results.
  • YouTube Platform Expertise: Stay up-to-date with YouTube trends, algorithm updates, and best practices for video optimization and audience engagement.
  • Affiliate Program Management: Ensure creators use affiliate links effectively and optimize videos for maximum conversion.
  • Cross-Functional Collaboration: Work with marketing, creative, and product teams to ensure creator content aligns with broader business objectives and branding initiatives.

Qualifications:

Experience: 2-3 years of experience in digital marketing, influencer marketing, or affiliate marketing, specifically with a focus on YouTube or similar video platforms.

YouTube Expertise: Deep understanding of YouTube's algorithm, video SEO, content formats, and audience engagement strategies.

Data-Driven: Analytical mindset with experience using performance tracking tools to optimize campaigns and improve conversion rates.

Up-to-Date with Trends: Passion for staying on top of YouTube trends and algorithm changes.

What We Offer:

  • Estimated salary range $80,000 - $120,000 per year, depending on experience and qualifications.
  • Competitive benefits package, including comprehensive health insurance, retirement plan, and paid time off.
  • Opportunities for professional development and growth within a dynamic company.


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