Digital Media Marketing Manager
3 hours ago
About the Role:
We are seeking an experienced Digital Media Marketing Manager to join our team at Barcode Entertainment: Strategic Brand Solutions. In this role, you'll be responsible for driving affiliate marketing efforts and managing YouTube content creators.
Responsibilities:
- Build and Manage Creator Partnerships: Establish relationships with YouTube creators, address their needs, offer strategic guidance, and ensure alignment with campaign goals.
- Creator Support and Engagement: Provide ongoing support to YouTube creators, help them optimize content strategies, increase engagement, views, and conversions.
- Content Strategy and Collaboration: Collaborate with creators to develop content strategies that resonate with audiences and drive affiliate sales.
- Performance Monitoring & Optimization: Track and analyze video performance and affiliate metrics to identify trends, optimize content strategies, and improve results.
- YouTube Platform Expertise: Stay up-to-date with YouTube trends, algorithm updates, and best practices for video optimization and audience engagement.
- Affiliate Program Management: Ensure creators use affiliate links effectively and optimize videos for maximum conversion.
- Cross-Functional Collaboration: Work with marketing, creative, and product teams to ensure creator content aligns with broader business objectives and branding initiatives.
Qualifications:
Experience: 2-3 years of experience in digital marketing, influencer marketing, or affiliate marketing, specifically with a focus on YouTube or similar video platforms.
YouTube Expertise: Deep understanding of YouTube's algorithm, video SEO, content formats, and audience engagement strategies.
Data-Driven: Analytical mindset with experience using performance tracking tools to optimize campaigns and improve conversion rates.
Up-to-Date with Trends: Passion for staying on top of YouTube trends and algorithm changes.
What We Offer:
- Estimated salary range $80,000 - $120,000 per year, depending on experience and qualifications.
- Competitive benefits package, including comprehensive health insurance, retirement plan, and paid time off.
- Opportunities for professional development and growth within a dynamic company.
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