Digital Marketing Specialist
1 month ago
Job Summary: We are seeking a highly skilled Paid Media Marketing professional to join our team at Digimaze Marketing. The ideal candidate will have a strong background in performance marketing, with expertise in managing paid social and search campaigns.
Key Responsibilities:
- Develop and execute end-to-end performance marketing strategies across paid social channels, including Facebook, Google, and Twitter.
- Work closely with partner agencies to implement, optimize, and report on campaign performance.
- Collaborate with the digital marketing team to ensure consistent messaging across all channels.
- Optimize audience strategies and ensure budget is spent efficiently across performance channels.
- Track and report on key performance indicators of media activity.
Requirements:
- Strong understanding of search platforms, including Google AdWords and Bing Ads.
- Experience working on performance media (SEM and social) strategies.
- Proficiency in website analytics, particularly Google Analytics.
- Keyword research skills and ability to develop test and learn initiatives.
Skills: digital marketing, performance marketing, Google Ads, Facebook Ads, analytics, ROI, conversion optimization, D2C.
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