Digital Marketing Specialist

5 days ago


Mumbai, Maharashtra, India Digimaze Marketing Full time
Job Title: Paid Media Marketing

Job Summary: We are seeking a highly skilled Paid Media Marketing professional to join our team at Digimaze Marketing. The ideal candidate will have a strong background in performance marketing, with expertise in managing paid social and search campaigns.

Key Responsibilities:

  • Develop and execute end-to-end performance marketing strategies across paid social channels, including Facebook, Google, and Twitter.
  • Work closely with partner agencies to implement, optimize, and report on campaign performance.
  • Collaborate with the digital marketing team to ensure consistent messaging across all channels.
  • Optimize audience strategies and ensure budget is spent efficiently across performance channels.
  • Track and report on key performance indicators of media activity.

Requirements:

  • Strong understanding of search platforms, including Google AdWords and Bing Ads.
  • Experience working on performance media (SEM and social) strategies.
  • Proficiency in website analytics, particularly Google Analytics.
  • Keyword research skills and ability to develop test and learn initiatives.

Skills: digital marketing, performance marketing, Google Ads, Facebook Ads, analytics, ROI, conversion optimization, D2C.



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