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Digital Marketing Specialist

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Mumbai, Maharashtra, India Auburn Digital Solutions Full time

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Auburn Digital Solutions. As an SEO Strategist, you will be responsible for developing and implementing SEO strategies to drive organic traffic and improve search engine rankings for our clients.

Key Responsibilities:

  • Conduct keyword research and analysis to identify new opportunities and optimize existing content.
  • Monitor and report on SEO performance metrics, such as organic traffic, keyword rankings, and conversion rates.
  • Collaborate with content creators and developers to ensure SEO best practices are integrated into website content and structure.
  • Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
  • Analyze competitor websites and industry trends to identify opportunities and threats.
  • Manage SEO projects, including setting goals, tracking progress, and communicating with stakeholders.

Requirements:

  • Understanding of the basic landscape of Digital (Biddable, Organic, Programmatic, Commerce).
  • In-depth knowledge of 1 primary platform + basics of 1 secondary platform.
  • Basic - Account Auditing.
  • Basic Excel Reporting (or reporting on 1 reporting platform).
  • Basic Client Communication (presenting daily/weekly numbers, pacing sheet, task list, data trackers, recommendation trackers, etc).
  • Daily Log Keeping/task lists.
  • Keyword Research & Mapping.
  • Basic - Campaign setup & Management.
  • Data Analysis (using Excel functions - VLOOKUP, pivots, Graphs).
  • Make a presentation on PPT using the client/PFX template (includes basic design skills, making graphs, etc).
  • Generate Insights.
  • On-Page Optimization of SEO Meta Tags.
  • Tech Audit using Google Search Console.
  • Optimizing Content for Off-Page Syndication.

Soft Skills & Behavioural Skills:

  • Communication Skills (with peers, manager & basic communication with clients on calls or WhatsApp, etc.).
  • Basic email etiquette.
  • Take ownership and be responsible for your own work and deadlines.
  • Willingness to learn new things.
  • Respectful to Managers, Peers and Clients.
  • Time Management.
  • Active listening for understanding the task at hand.
  • Raising issues or red flags in time.
  • Responsiveness to Managers, Peers, and Clients.