Digital Performance Marketing Specialist

3 weeks ago


Mumbai, Maharashtra, India The Bombay Digital Company Full time

We are seeking a skilled Digital Performance Marketing Specialist to drive the development and execution of high-performing marketing campaigns for diverse brands.

Key Responsibilities:

  • Design and implement a robust performance marketing strategy and execution plan.
  • Stay up-to-date with key performance indicators (KPIs) including cost-per-click (CPC), cost-per-thousand impressions (CPM), click-through rate (CTR), reach, and impressions.
  • Hold a solid understanding of Facebook Ads and Google Ads platforms, including their objectives.
  • Identify and evaluate new marketing channels to consistently meet or surpass established critical metrics.
  • Collaborate closely with management to share funnel conversion improvement ideas, provide feedback, and present results.


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