Digital Marketing Specialist

3 weeks ago


Mumbai, Maharashtra, India Puretech Digital Full time
Job Overview

We are seeking a highly skilled and dedicated SEO specialist to join our team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting.

Responsibilities

• Conduct keyword research independently, with minimal guidance.
• Create accurate keyword lists and organize content themes effectively.
• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.
• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.
• Understand client services/products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.
• Adhere to reporting schedules and proactively report deviations.
• Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.

Qualifications and Skills

• Bachelor's degree
• Experience 1 to 5 years
• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills
• Passion for staying updated on the latest SEO trends, tools, and techniques.

About Us

Puretech Digital is a Mumbai-based, award-winning independent digital marketing agency led by Prashant Deorah. With a team of over 200 experts, we stand among India's most digitally experienced agencies, offering comprehensive services across various digital marketing disciplines. We specialise in delivering 360-degree digital solutions, blending creativity with technology and data-driven insights. Our core offerings revolve around Organic Growth Marketing (SEO, On-site & Off-site Optimization), Performance Marketing (Paid Media), Marketing Automation (CRM, Lead Generation), Content Marketing, Creative Solutions and Data and Analytics.


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