Digital Marketing Performance Specialist

2 weeks ago


Mumbai, Maharashtra, India The Bombay Digital Company Full time

We are seeking a skilled Digital Marketing Performance Specialist to support the planning and execution of new performance campaigns for various brands.

Key Responsibilities:

  • Develop and implement a robust performance marketing strategy and execution plan.
  • Have a solid understanding of key performance indicators (KPIs), cost-per-click (CPC), cost-per-thousand impressions (CPM), click-through rate (CTR), reach, and impressions.
  • Be proficient in Facebook Ads and Google Ads, with a solid grasp of their objectives and targeting options.
  • Identify and test new channels to continue to meet or exceed established critical metrics.
  • Collaborate closely with management to share funnel conversion improvement ideas, provide feedback, and present results.


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