Digital Performance Marketing Strategist

3 days ago


Mumbai, Maharashtra, India The Bombay Digital Company Full time

We are seeking a skilled Digital Performance Marketing Strategist to plan and implement effective performance campaigns for various brands at The Bombay Digital Company. The ideal candidate will have a minimum of two years of experience in performance marketing and a strong understanding of digital marketing channels.

Key Responsibilities:

  • Develop and execute a strong performance marketing strategy and execution plan.
  • Create new media plans for new clients and maintain existing client ad accounts' performance.
  • Develop and manage digital prospecting and lookalike, remarketing campaigns.
  • Collaborate with clients for weekly review meetings to showcase ad performance and statistics.
  • Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS.
  • Optimize key traffic KPIs via paid, organic, and owned media channels.
  • Identify and test new channels to meet or exceed established critical metrics.
  • Work closely with management to share funnel conversion improvement ideas, feedback, and present results.
  • Develop ads on Google AdWords, Facebook ads manager, and other platforms like LinkedIn, Truecaller, and Native platforms like Outbrain and Taboola.
  • Track and measure campaigns as per decided KPIs.
  • Manage pixels for new and existing clients, Google Analytics, Tag Manager, and all other tracking parameters required for successful campaigns.
  • Ensure client requirements regarding CAC and ROAS are met as per given timelines.
  • Maintain ad performance sheets for every client on separate Excel spreadsheets.
  • Work closely on lead generation, traffic, conversion, and app download campaigns for assigned clients.

Work Experience: Minimum 2 years of relevant experience

Type: On-site



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