Digital Performance Marketing Strategist
3 days ago
We are seeking a skilled Digital Performance Marketing Strategist to plan and implement effective performance campaigns for various brands at The Bombay Digital Company. The ideal candidate will have a minimum of two years of experience in performance marketing and a strong understanding of digital marketing channels.
Key Responsibilities:
- Develop and execute a strong performance marketing strategy and execution plan.
- Create new media plans for new clients and maintain existing client ad accounts' performance.
- Develop and manage digital prospecting and lookalike, remarketing campaigns.
- Collaborate with clients for weekly review meetings to showcase ad performance and statistics.
- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS.
- Optimize key traffic KPIs via paid, organic, and owned media channels.
- Identify and test new channels to meet or exceed established critical metrics.
- Work closely with management to share funnel conversion improvement ideas, feedback, and present results.
- Develop ads on Google AdWords, Facebook ads manager, and other platforms like LinkedIn, Truecaller, and Native platforms like Outbrain and Taboola.
- Track and measure campaigns as per decided KPIs.
- Manage pixels for new and existing clients, Google Analytics, Tag Manager, and all other tracking parameters required for successful campaigns.
- Ensure client requirements regarding CAC and ROAS are met as per given timelines.
- Maintain ad performance sheets for every client on separate Excel spreadsheets.
- Work closely on lead generation, traffic, conversion, and app download campaigns for assigned clients.
Work Experience: Minimum 2 years of relevant experience
Type: On-site
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