Digital Marketing Strategist

4 weeks ago


Mumbai, Maharashtra, India Aerem Full time

We're seeking a highly skilled Digital Marketing Strategist to drive our digital marketing campaigns and implement automated marketing solutions. This role combines data-driven marketing strategies with technical automation expertise.

Key Responsibilities:

· Develop and execute paid digital marketing campaigns (PPC, social media ads, display)

· Design and implement marketing automation workflows to enhance customer engagement

· Create and optimize email marketing campaigns to drive conversions

· Setup and manage lead scoring and nurturing programs to improve lead quality

· Monitor campaign performance and ROI to inform data-driven decisions

· Develop A/B testing strategies to optimize campaign performance

· Manage marketing tech stack and integrations to ensure seamless workflow

· Create automated reporting dashboards to provide real-time insights

· Optimize conversion funnels to improve customer journey

Requirements:

· 1.5 – 3 years of experience in digital marketing

· Proficiency in marketing automation platforms, tools similar to WebEngage, Moengage, Clevertap

· Strong analytics skills (Google Analytics, data visualization tools)

· Experience with CRM systems to manage customer relationships

· Knowledge of HTML, CSS, and email marketing best practices

· Understanding of customer journey mapping to inform marketing strategies

· Experience with lead generation and nurturing to improve lead quality

· Data analysis and reporting capabilities to inform business decisions

Technical Skills:

· Marketing automation platforms

· Analytics tools

· CRM systems

· Email marketing platforms

· A/B testing tools

· Tag management systems

· Basic SQL knowledge

· UTM parameter management

Success Metrics:

· Campaign ROI improvement

· Lead quality and conversion rates

· Email engagement metrics

· Automation workflow effectiveness

· Cost per acquisition reduction

· Customer journey optimization

Interested candidates may send their resume to hr@aerem.com with the subject 'Resume for Digital Marketing Strategist - Aerem.'



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