Digital Marketing Strategist

2 weeks ago


Mumbai, Maharashtra, India ScaleneWorks Full time

Job Title: Digital Marketing Strategist for ScaleneWorks

Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at ScaleneWorks. As a key member of our digital marketing department, you will be responsible for developing and implementing effective strategies for our clients' Google Ads and Facebook Ads campaigns.

  • Strategic Planning: Develop and implement data-driven strategies to meet client objectives.
  • Campaign Execution: Execute tests, analyze data, and identify trends to maximize ROI in paid search campaigns.
  • Analytics and Reporting: Track, report, and analyze website analytics along with PPC initiatives, providing insights to stakeholders.
  • Budget Management: Monitor and manage campaign expenses, ensure adherence to budget constraints, estimate monthly costs, and reconcile any discrepancies.
  • Optimization: Optimize copy and landing pages for paid search engine marketing campaigns, ensuring optimal performance.
  • Keyword Management: Perform ongoing paid keyword discovery, expansion, and optimization to enhance campaign effectiveness.
  • Competitor Analysis: Research and analyze competitor advertising links to stay ahead in the digital landscape.

Requirements:

To succeed in this role, you will need to possess exceptional digital marketing skills, including a strong understanding of Google Ads and Facebook Ads platforms, as well as excellent analytical and problem-solving skills.



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