Strategic Brand Leader
1 day ago
We are seeking an exceptional Strategic Brand Leader to spearhead the development, implementation, and management of impactful brand strategies at Naagin.
Estimated Salary: ₹4.2 LPA
About This Opportunity:This critical role is pivotal in enhancing our market presence and achieving key business objectives through effective brand positioning, communication, and consistency across channels.
Key Responsibilities:- Develop and execute comprehensive brand strategies aligned with company goals and market trends.
- Conduct thorough market research to identify consumer insights, competitor activities, and emerging trends.
- Collaborate closely with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.
- Create and manage strategic marketing campaigns to boost brand awareness, drive engagement, and enhance customer loyalty.
- Monitor and analyze brand performance metrics to inform data-driven decision-making and optimize results.
- Oversee the design and production of marketing materials, ensuring adherence to Naagin's branding guidelines.
- Foster strong relationships with media partners, influencers, and key stakeholders to promote brand visibility and credibility.
- Work seamlessly with product teams to align branding efforts with new product launches and enhance overall brand cohesion.
- Lead social media presence, content creation, and community engagement initiatives to foster a strong online presence.
- Stay up-to-date on industry trends and best practices to identify growth opportunities and stay ahead of the competition.
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is highly valued.
- Proven experience as a Brand Manager or similar role, demonstrating expertise in developing and implementing successful branding strategies.
- Strong knowledge of market dynamics, consumer behavior, and industry trends.
- Excellent project management and organizational skills, with a proven ability to thrive in fast-paced environments.
- Exceptional communication and interpersonal abilities, with a focus on building strong relationships with stakeholders.
- Creative mindset with an eye for design and branding aesthetics, coupled with proficiency in marketing analytics tools and relevant software.
- Demonstrated success in developing and executing effective branding strategies that drive business results.
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