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Brand Strategy Director

1 month ago

Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

At Barcode Entertainment, we're shaping the future of influencer marketing in India. As our Account Director, you'll lead client accounts, drive business growth, and execute successful campaigns. Your extensive experience and industry knowledge will help you develop innovative strategies, build strong client relationships, and oversee campaign execution from start to finish.

Responsibilities
  • Client Management: Serve as the primary point of contact for key clients, understanding their goals, objectives, and expectations.
  • Campaign Strategy and Planning: Lead the development of strategic influencer marketing plans, including campaign objectives, target influencers, content strategy, and budget allocation.
  • Team Leadership and Collaboration: Manage a team of account managers and coordinators, providing mentorship, guidance, and support to drive performance and professional growth.
  • Campaign Execution and Performance Measurement: Oversee the end-to-end execution of influencer marketing campaigns, ensuring adherence to timelines, budgets, and quality standards.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or related field. MBA preferred.
  • Minimum 5 years of experience in influencer marketing, digital advertising, or related roles, with a proven track record of success in client management and team leadership.
  • Deep understanding of the Indian market landscape, consumer behavior, and cultural nuances.
  • Strong network of relationships with influencers, content creators, and industry stakeholders in India.
  • Excellent communication, presentation, and negotiation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Strategic mindset, with the ability to develop innovative solutions and drive business growth.
  • Proficiency in digital marketing tools and platforms, including social media analytics, CRM systems, and project management software.

**Salary:** ₹1,200,000 - ₹1,500,000 per annum, commensurate with experience.

**Benefits:

  • Competitive salary
  • Performance-based bonuses and incentives
  • Comprehensive health benefits package
  • Flexible work arrangements and remote work options
  • Continuous learning and development opportunities