Brand Strategy Director

1 month ago


Mumbai, Maharashtra, India Bonito Designs Full time

About Bonito Designs

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We are a design-driven company aiming to revolutionize the interior design industry. Our vision is to become a leading brand in the country, with plans for expansion and growth.

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Our Culture

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We are a team of innovators who thrive on challenges and work together to achieve our goals. We believe in the power of love and compassion, and we strive to make a positive impact on our customers' lives.

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Responsibilities

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  • Develop and execute comprehensive brand strategies to establish and maintain brand positioning in the market.">
  • Lead the development and implementation of brand guidelines, ensuring consistency across all marketing collateral, communications, and touchpoints.">
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy.">
  • Collaborate with cross-functional teams including marketing, product development, and sales to ensure alignment of brand initiatives with overall business objectives.">
  • Manage brand budgets and resources effectively to maximize ROI and achieve brand goals.">
  • Oversee the creation and production of brand assets including advertising campaigns, packaging, and promotional materials.">
  • Monitor and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and identify areas for improvement.">
  • Champion brand voice, tone, and messaging to ensure alignment with brand values and resonate with target audience.">
  • Lead brand positioning and messaging development for new product launches and brand extensions.">
  • Act as the brand ambassador, representing the brand internally and externally to stakeholders, partners, and the media.">
  • Stay informed about industry trends, consumer behavior, and emerging technologies to drive innovation and differentiation.">
  • Collaborate with external agencies and vendors as needed to support brand initiatives.">
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Requirements

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Tier 1 Business College Pass Outs (MBA) with 3-5 years of experience are required for this role. A strong understanding of brand management principles, market research methods, and team collaboration is essential.

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Estimated Salary: ₹1200000 - ₹1800000 per annum



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