Strategic Brand Development Manager

3 days ago


Mumbai, Maharashtra, India Alchemy Group Full time

Company Overview

At Alchemy Group, we're a forward-thinking agency harnessing the power of influencer marketing to connect brands with the most influential voices on social media. Our integrated platform helps brands engage with the right people at the right time.

About the Role

We're seeking an experienced Strategic Brand Development Manager to join our team. This is an exciting opportunity to work with top brands and agencies at scale, building and executing strategies to drive growth and success.

Key Responsibilities

  • Develop and execute innovative brand development strategies that take influencer-powered marketing to the next level.
  • Work closely with brand managers to create data-driven plans and campaigns that drive results.
  • Ideate and pitch creative branded content concepts to prospective clients.
  • Utilize knowledge of client products/services and industry trends to inform sound strategy and recommendations.
  • Effectively manage daily tasks and guide the development and education of assistant strategists.
  • Collaborate with teams to ensure campaign deliverables and objectives are met creatively and efficiently.
  • Monitor campaign delivery and make adjustments/recommendations as needed.
  • Participate in client communication and provide product recommendation sales support.
  • Partner with brand marketers, agencies, and cross-commerce teams to develop integrated campaigns.
  • Brief agency partners to create meaningful ideas rooted in consumer truths and insights.

Requirements

  • 2-4 years of experience in creative thinking and branding exercises.
  • Strong skills in creative thinking and building brand stories.
  • Logical thinking and strategic omnichannel perspective.
  • Thorough research and analytical capabilities.
  • Presentation and communication skills.

What We Offer

We offer a competitive salary of $120,000 - $150,000 per annum, depending on experience, plus benefits and opportunities for career growth.



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