Category Strategist

2 days ago


Mumbai, Maharashtra, India Pluckk Full time

We're on the hunt for a skilled Category Strategist to join our Pluckk team. As a Category Strategist, you'll be responsible for developing and maintaining a comprehensive annual plan for each category, ensuring alignment with the company's overall strategy.

Salary: $140,000 per annum

Key Responsibilities:

  • Drive the communication plan in terms of campaign calendar, communication channels, and media mix optimization.
  • Proactive in identifying potential issues that customers might face while engaging with the category's products or services.
  • Develop clear, consistent, and compelling brand messaging that aligns with the brand's and category values and resonates with customer needs.

The successful candidate will have strong strategic thinking skills, excellent communication abilities, and experience in cross-functional collaboration. If you're a motivated professional looking for a new challenge, please apply.



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