Consumer Insights Strategist
1 month ago
This is a key role for a Consumer Insights Strategist to drive category and consumer understanding in the organization. The ideal candidate will partner with the Innovation marketing team to drive strategic and people insights for the end-to-end Innovation Process from Discovery, Incubation to Scaling.
Responsibilities:- Develop in-depth consumer and category understanding through comprehensive market research.
- Analyze market data and consumer insights to uncover opportunities for innovation in product development and marketing strategies.
- Utilize various research methodologies such as surveys, focus groups, and ethnographic studies to gather actionable insights.
- Build an internal repository and serve as a knowledge bank on deep consumer understanding.
- Develop and implement innovation strategies aligned with business objectives and market opportunities.
- Identify white spaces and innovation gaps within the product portfolio through insights-driven analysis.
- Stay updated on industry trends and technological advancements to drive continuous innovation.
- Help identify motivations, triggers, and barriers, need gaps that will ascertain growth opportunities. Idea/Concept testing, Product and pack testing.
- Work closely with R&D and technology teams to strengthen product superiority from screening to validation.
The ideal candidate profile should have 7+ years of overall experience in CMI and research, ideally in CPG or similar categories, with a focus on brand strategy, innovation, and communication. Required skills include high initiative, first principle thinking, strong communication and project management skills, a high degree of resourcefulness, and ability to manage ambiguity. Strategic thinking that can balance long-term planning as well as short-term business needs is essential.
Based on industry standards and location, the estimated salary range for this role is $120,000 - $180,000 per year.
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