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Strategic Consumer Insights Director
2 days ago
Lighthouse Learning Group is a leading education company with a commitment to delivering the joy of learning to students in early childhood and K-12 segments. We are seeking an experienced Strategic Consumer Insights Director to join our team.
As a Strategic Consumer Insights Director, you will play a crucial role in developing and executing successful consumer marketing strategies. Your primary responsibility will be to work closely with key stakeholders to understand critical business challenges and objectives, aligning customer data and research initiatives with broader company strategies and KPIs.
Key Responsibilities:
- Collaborate with cross-functional teams (marketing, product, operations) to frame customer insights within the context of solving business problems.
- Conduct in-depth consumer research to understand their needs, preferences, and behaviors, transforming raw data into meaningful insights that inform business strategies.
- Track competitor activities and analyze their marketing strategies, identifying competitive advantages and opportunities for differentiation.
- Map the customer journey from awareness to purchase and post-purchase, identifying pain points and opportunities to enhance the customer experience.
Requirements:
- 5+ years of experience in consumer marketing or a related field.
- MBA in Marketing or a related field is preferred.
- Hands-on experience of conducting research and data analysis, proven track record of successful consumer marketing campaigns.
- Experience in conducting market research and data analysis, good understanding of consumer psychology and behavior.
We Offer:
- An estimated salary of ₹1,200,000 - ₹1,500,000 per annum.
- A dynamic and supportive work environment.
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