Product Insights Strategist

1 month ago


Mumbai, Maharashtra, India Purplle Full time

At Purplle, we are seeking a highly skilled Product Insights Strategist to join our team. The ideal candidate will have a strong background in analytics and be able to drive business growth through data-driven insights.

The role of the Product Insights Strategist will involve working closely with the product team to define the product roadmap. This includes generating user insights that will help define the product roadmap and estimating the impact of features to be rolled out.

This position requires a collaborative mindset and the ability to work effectively with cross-functional teams. The successful candidate will have excellent problem-solving skills and be able to translate complex data into actionable insights.

Key Responsibilities:
  • Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights
  • Collect, analyze, and interpret data from various sources, including app analytics platforms and market research, to identify trends, patterns, and insights related to app performance and user behavior
  • Develop and maintain dashboards, reports, and visualizations to provide timely and accurate information on key metrics
  • Create Analytics Requirements Documents (ARDs) to identify the events that need to be added as part of any new features

The ideal candidate will have a minimum qualification of BTech and at least 3 years of analytics experience preferably in e-commerce. Proficiency in SQL, Excel, Impact Estimation, A/B testing concepts, and Generating user insights from data is also required.

We estimate the salary for this role to be around ₹80,000 - ₹120,000 per month, depending on experience and qualifications.



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