Product Development Strategist

2 weeks ago


Mumbai, Maharashtra, India Purplle Full time

Purplle is seeking an experienced Product Development Strategist to lead the development of new products, focusing on innovation and customer satisfaction.

The successful candidate will have a strong background in New Product Development (NPD) and experience working in a beauty brand or organization. They will be responsible for analyzing category data to identify opportunities for new launches, gathering insights on product categories, ingredients, formats, and textures through primary and secondary research, and creating product briefs.

Key responsibilities include:

  • Analyzing category data to identify gaps and opportunities for new launches
  • Gathering insights on new product categories, ingredients, formats, and textures through primary and secondary research
  • Creating product briefs based on gathered insights
  • Working with cross-functional teams to develop product strategies
  • Ensuring smooth project timelines from ideation to launch

We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience, plus additional benefits and perks.

What we're looking for:

  • 3+ years of experience in NPD, ideally in a beauty brand or organization
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
  • Ability to work independently and as part of a team
  • Knowledge of product development processes and regulatory requirements

If you're passionate about product development and innovation, we'd love to hear from you



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