Marketing Insights Strategist

2 days ago


Mumbai, Maharashtra, India Lighthouse Learning Group Full time

About Lighthouse Learning Group

Lighthouse Learning, a leading education company in India, is committed to delivering quality learning experiences to young minds.

We are seeking an experienced Marketing Insights Strategist to join our team. This role will be responsible for developing and executing successful marketing strategies that drive business growth.

Role Purpose:

The successful candidate will work closely with stakeholders to understand business challenges and objectives, collaborate with cross-functional teams to frame customer insights within the context of solving business problems, and align customer data and research initiatives with broader company strategies and KPIs.

Responsibilities:

  • Business Problem Identification
    • Work closely with key stakeholders to understand critical business challenges and objectives
    • Collaborate with cross-functional teams (marketing, product, operations) to frame customer insights within the context of solving business problems
    • Align customer data and research initiatives with broader company strategies and KPIs
  • Market Research
    • Conduct in-depth consumer research to understand their needs, preferences, and behaviors
    • Transform raw data into meaningful insights that inform business strategies, identifying root causes of business issues and potential solutions
    • Utilize market research tools and techniques to gather valuable data
  • Competitive Analysis
    • Track competitor activities and analyze their marketing strategies
    • Identify competitive advantages and opportunities for differentiation
  • Customer Journey Mapping
    • Map the customer journey from awareness to purchase and post-purchase
    • Identify pain points and opportunities to enhance the customer experience
  • Consumer Insights
    • Analyze consumer data to gain valuable insights and inform marketing campaigns
  • Strategic Recommendations
    • Provide clear, actionable recommendations based on customer insights to solve identified business problems, improve customer satisfaction, and drive business growth

Requirements:

  • Experience and Qualification
    • 5+ years of experience in consumer marketing or a related field
    • MBA in Marketing or a related field preferred
    • Hands-on experience of conducting research and data analysis
    • Proven track record of successful consumer marketing campaigns
  • Competencies
    • Collaboration: Ability to work effectively with cross-functional teams
    • Communication: Excellent written and verbal communication skills
    • Creativity: A creative and innovative approach to problem-solving
    • Results-Oriented: A strong focus on achieving measurable outcomes

Salary: ₹1,500,000 - ₹2,500,000 per annum

Location: India



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