Digital Marketing Strategist
3 hours ago
We are looking for a skilled Digital Marketing Strategist to lead our social media efforts and drive engagement with our clients and internal teams.
About UsPivot is a Brand communication and Digital marketing agency based in Mumbai, serving ambitious start-ups, scale-ups & global businesses. We combine creativity with deep strategic thinking and the latest technology to create intelligent, results-driven experiences.
Our team consists of seasoned Business leaders and Brand Strategists with over 50 years of cumulative experience building big-ticket brands in Fortune 500 companies.
Main Responsibilities:- Client Servicing & Engagement:
- Build and maintain relationships with our clients by taking part in pitching clients, taking client briefs for social media posts, and giving project status updates.
- Social Media Strategy & Execution:
- Develop and implement a social media strategy across platforms (LinkedIn, Twitter, Instagram) that aligns with Parallel's brand values and growth goals.
- Plan, schedule, and publish content that showcases our work, highlights design insights, and connects with our audience.
- Campaign Management:
- Organize and manage social media campaigns around key themes, product launches, or company milestones, tracking performance to refine future campaigns.
- Performance Analysis & Optimization:
- Track and analyze social media metrics, report on engagement, and provide actionable insights to optimize strategy and content for higher reach and engagement.
To be considered for this role, you should have:
- Experience:
- 2 to 4 years of experience in managing social media clients and web development projects, in leading digital marketing agencies.
- Education:
- Bachelors/Masters/MBA in Marketing/Communication/Advertising from a Premier Institute.
- Skills:
- Strong understanding of social media engagement strategies with a passion for creating content that resonates with the brand voice.
- Experience with creating and curating visually compelling content, with a good eye for design.
- Exceptional verbal and written communication skills and presentation skills with the ability to engage with diverse audiences effectively.
- Proficient in social media analytics, able to translate metrics into insights and infer out of it.
We offer a competitive salary range of ₹25 lakhs - ₹35 lakhs per annum, depending on experience, as well as flexible working hours and opportunities for growth and professional development.
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