Automation and Retention Marketing Expert
17 hours ago
The Assistant Marketing Automation Manager/Team Lead plays a crucial role in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. Based in Lower Parel, Mumbai, this position offers a competitive salary of ₹1,200,000 per annum and requires expertise in marketing automation tools like MoEngage and WebEngage. As a key member of our retention marketing team, you will oversee automation tools, create impactful campaigns, and drive strategies for sustained customer relationships.
Key Responsibilities:
- Oversight and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.
- Design and execution of automated customer journeys aimed at maximizing retention and engagement across multiple channels.
- Assistance in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
- Crafting compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.
Required Skills and Qualifications:
- Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
- Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
- Excellent written and verbal communication abilities, with a knack for crafting engaging content.
- Proven track record of working collaboratively with team members to optimize performance and achieve growth.
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Mumbai, Maharashtra, India IIDE Education Private Limited Full timeMarketing Automation and Retention StrategyWe are seeking a Marketing Automation and Retention Strategist to join our team at IIDE Education Private Limited in Lower Parel, Mumbai. The ideal candidate will have hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms. The estimated salary for this role is...
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