Digital Marketing Retention Strategist

4 days ago

Mumbai, Maharashtra, India IIDE Full time
Company Overview

IIDE is a leading institution in digital education, dedicated to creating a supportive and collaborative work environment that promotes professional growth and impactful contributions.

About the Role

As a Digital Marketing Retention Strategist at IIDE in Lower Parel, Mumbai, you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies.

Job Description

You will be responsible for managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. Your primary objective will be to help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives.

Key Responsibilities
  • Develop and implement multi-channel retention strategies for engaging customers across various touchpoints.
  • Create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.
Marketing Automation and Campaign Management
  • Oversight and optimization of marketing automation tools like MoEngage and WebEngage.
  • Designing and executing customer journeys that support long-term retention goals.
Team Collaboration
  • Work closely with the retention marketing team to manage projects and campaigns.
  • Provide input and support to ensure team goals are met.
Performance Analysis and Optimization
  • Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.
  • Assist in providing data-driven insights for continuous improvement of retention strategies.
Requirements

We are seeking a strategic thinker with a passion for retention marketing and teamwork. To be successful in this role, you must have:

  • Minimum 2 years of experience in retention marketing, focusing on multi-channel strategy and campaign execution.
  • Technical skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
  • Analytical skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.
  • Communication skills: Exceptional written and verbal communication skills, especially for crafting engaging content.
  • Team collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth.
  • Data proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management.

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