Digital Marketing Strategist

6 days ago


Mumbai, Maharashtra, India Group Bayport Full time
Job Summary:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Group Bayport, a rapidly growing global e-commerce organization. As a key member of our marketing team, you will be responsible for developing and executing data-driven performance marketing strategies to drive growth in customer acquisition, retention, and revenue.

About the Role:
This is an exceptional opportunity to work with a talented team of professionals who are passionate about delivering innovative solutions that drive business results. As a Digital Marketing Strategist, you will have the chance to make a meaningful impact on our company's growth trajectory and contribute to shaping the future of our industry.

Main Responsibilities:
* Develop and execute multi-channel paid media campaigns across platforms, including Facebook, Instagram, Pinterest, and other relevant channels
* Plan, execute, and optimize campaigns to maximize ROI and cost-effective campaign execution
* Collaborate with cross-functional teams, including product, content, and design, to align marketing efforts with overall business objectives
* Utilize A/B testing methodologies to optimize campaign elements such as ad creatives, copy, targeting, and budget allocation
* Deliver regular and detailed reports on campaign performance, providing insights and actionable recommendations for leadership and stakeholders

Requirements:
* Bachelor's degree in marketing, business, or related field
* 5+ years of relevant experience in paid social media marketing or performance marketing
* Expertise in social media marketing, with deep hands-on experience in managing paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, and more
* Proficiency in social media analytics and digital marketing tools, with a strong understanding of data analysis
* Proven ability to develop and execute successful digital campaigns that drive traffic, engagement, and conversions

Salary and Benefits:
We offer a competitive salary range of $100,000 - $120,000 per year, depending on experience, plus benefits including health insurance, retirement plan, and paid time off.

Location:
Mumbai (Vikhroli, West)

What We Offer:
* Opportunity to work with a talented team of professionals in a fast-paced and dynamic environment
* Professional development and growth opportunities within the company
* Flexible work arrangements and remote work options
* Recognition and rewards for outstanding performance and contributions to the team

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