Retention Marketing Strategist

4 days ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time
Job Title: Retention Marketing Strategist

We are seeking a skilled Retention Marketing Strategist to drive our retention marketing initiatives to the next level. As a key member of our team, you will be responsible for developing and executing multi-channel strategies to engage customers across various touchpoints.

In this role, you will manage marketing automation tools like MoEngage and WebEngage, design and execute customer journeys that support long-term retention goals, and lead a team of retention marketing professionals. Your expertise in data analysis and optimization will help us improve key metrics such as open rates and click-through rates.

We estimate the salary for this position to be around $120,000 - $150,000 per annum, based on industry standards and location.

Required Skills and Qualifications:
- Minimum 3 years of experience in retention marketing, focusing on multi-channel strategy and campaign execution.
- Technical skills: Minimum 2 years of experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
- Strong analytical skills with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.
- Exceptional written and verbal communication skills, especially for crafting engaging content.
- Proven experience in leading and mentoring teams, ensuring performance optimization and collaborative growth.

Benefits:
- Competitive salary range of $120,000 - $150,000 per annum.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.

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