IIDE - Retention Marketing Strategist

1 month ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time
Customer Retention Strategy and Execution

We are seeking a results-driven Retention Marketing Team Lead to take our retention marketing initiatives to the next level. In this role, you will be responsible for developing and executing multi-channel strategies, managing marketing automation tools, and leading a team to ensure the success of our retention campaigns.

Key Responsibilities
  1. Develop and implement multi-channel retention strategies for engaging customers across various touchpoints.
  2. Create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement.
  3. Oversee and optimize marketing automation tools like MoEngage and WebEngage.
  4. Design and execute customer journeys that support long-term retention goals.
  5. Manage and mentor a team of retention marketing professionals.
  6. Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates.

Requirements:

  • Minimum of 3 years in retention marketing, focusing on multi-channel strategy and campaign execution.
  • Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.
  • Exceptional written and verbal communication skills, especially for crafting engaging content.
  • Proven experience in leading and mentoring teams, ensuring performance optimization and collaborative growth.

What We Offer:

  • A dynamic and collaborative work environment.
  • The opportunity to work with a cutting-edge marketing automation platform.
  • A competitive salary and benefits package.
  • The chance to make a meaningful impact on our retention marketing initiatives.


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