Marketing Automation Specialist
4 days ago
About the Position
We are seeking a skilled Marketing Automation Specialist to join our team at IIDE Education Private Limited. This role involves managing retention-focused campaigns to enhance customer engagement and loyalty.
Key Responsibilities:
- Marketing Automation and Campaign Management: Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.
- Customer Retention Strategy and Execution: Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
- Team Collaboration: Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals.
Requirements
Technical Skills
- Marketing Automation Tools: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
Compensation and Benefits
We offer a competitive salary of ₹18 lakhs per annum, along with benefits including health insurance, retirement plan, and paid time off.
About IIDE
IIDE Education Private Limited is a leading digital education company committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions.
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