Automation and Marketing Specialist

5 days ago


Mumbai, Maharashtra, India Argus Media Full time
About Argus

Argus is a leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets.

Our company is headquartered in London with 1,400 staff, and we have 30 offices in the world's principal commodity trading hubs. Companies, trading firms and governments in 160 countries around the world trust our data to make decisions, analyze situations, manage risk, facilitate trading and long-term planning.

Our prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders, global growth equity firm General Atlantic and Hg, the specialist software and technology services investor.

Your Role

We are seeking an Automation and Marketing Specialist to join our team. This role will be responsible for managing the uploading of text, graphic and multimedia content into our full suite of Marketo templates and campaign programs.

The ideal candidate will demonstrate nimble work habits, produce and launch exceptionally fast and superior automated marketing outcomes, educate and train members of the creative and content teams on how best to structure their content to streamline workflow and maximize Marketo's potential, communicate parameters clearly with each individual content contributor, leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs.

Responsibilities
  1. Manage the uploading of text, graphic and multimedia content into our full suite of Marketo templates and campaign programs.
  2. Demonstrate nimble work habits in such a way as to produce and launch exceptionally fast and superior automated marketing outcomes.
  3. Educate and train members of the creative and content teams on how best to structure their content to streamline workflow and maximize Marketo's potential.
  4. Communicate parameters clearly with each individual content contributor.
  5. Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs.
  6. Document the timing and assets whereby each marketing campaign will flow, making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona.
  7. Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads.
Requirements
  1. Be an internal expert on implementing Marketo campaigns, and help identify ways to scale capacity and speed either in-house or via external support.
  2. Develop processes to capture the content in the exact formats that you need to upload to Marketo, making allowances that some of the editing will still need to be performed manually.
  3. Have the ability to explain and liaise with other parts of marketing and sales on how the platform can support their roles (Marketing lead gen and ROI tracking, sales for sales and prospect intelligence, content marketing for journey design and nurture campaigns).
  4. Educate internal teams on how to take advantage of new Marketo campaign formats; provide insight on what kind of content will work best in these new formats.
  5. Continuously identify thought leadership that elevates Argus' brand in the marketplace, while mechanically making it easy for prospects to enter our sales funnel.
  6. Understand the importance of data and data management for privacy and MA/CRM management and reporting.
  7. Work closely with our webmaster on form integration and web journeys.
  8. Work closely with colleagues on customer journeys and a coherent content strategy across web forms and through the marketing automation tool.
  9. Identify underperforming working practices and processes and escalate for corrective action.
  10. Be a contributor to the ever-present need to improve people, information and technology to create both a rewarding career experience that also delivers aggressive revenue growth.
What We're Looking For

We are looking for an Automation and Marketing Specialist with proven experience working with Marketo to utilise full functionality in delivering commercially successful campaigns.

The ideal candidate will apply technical skills to deliver efficient and automated workflows, have success in partnering with subject matter experts to get the best use out of their content, enjoy educating others on new workflows and approaches, know the importance of ensuring data is correctly managed and privacy requirements are fully met, accurately forecast lead times, holistically considering workload and communicate this clearly to stakeholders, self-directed to continuously adapt to achieve strategic goals without requiring micro-management.

We offer a competitive salary of ₹25,00,000 per annum, hybrid working policy (3 days in Mumbai office/ 2 days WFH once fully inducted), group healthcare scheme, 18 days annual leave, 8 days casual leave, and extensive internal and external training.


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