Marketing Automation Specialist
1 week ago
About the Role
Argus Media is seeking an experienced Marketing Automation Specialist to join our team. As a key member of our marketing operations team, you will be responsible for implementing and optimizing our marketing automation platform to drive business growth and improve customer engagement.
Key Responsibilities
- Design, develop, and deploy marketing automation campaigns to drive lead generation, conversion, and customer retention.
- Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
- Develop and maintain a deep understanding of our marketing automation platform, including its features, functionality, and best practices.
- Analyze campaign performance data to identify areas for improvement and optimize future campaigns.
- Develop and maintain documentation of marketing automation processes, procedures, and best practices.
Requirements
- Proven experience working with marketing automation platforms, including Marketo.
- Strong understanding of marketing principles, including lead generation, conversion, and customer retention.
- Excellent analytical and problem-solving skills, with the ability to collect, analyze, and interpret data to inform marketing strategies.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
What We Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
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