Marketing Automation Specialist

1 week ago


Mumbai, Maharashtra, India Argus Media Full time

About the Role

Argus Media is seeking an experienced Marketing Automation Specialist to join our team. As a key member of our marketing operations team, you will be responsible for implementing and optimizing our marketing automation platform to drive business growth and improve customer engagement.

Key Responsibilities

  1. Design, develop, and deploy marketing automation campaigns to drive lead generation, conversion, and customer retention.
  2. Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
  3. Develop and maintain a deep understanding of our marketing automation platform, including its features, functionality, and best practices.
  4. Analyze campaign performance data to identify areas for improvement and optimize future campaigns.
  5. Develop and maintain documentation of marketing automation processes, procedures, and best practices.

Requirements

  1. Proven experience working with marketing automation platforms, including Marketo.
  2. Strong understanding of marketing principles, including lead generation, conversion, and customer retention.
  3. Excellent analytical and problem-solving skills, with the ability to collect, analyze, and interpret data to inform marketing strategies.
  4. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  5. Ability to work in a fast-paced environment and prioritize multiple tasks and projects.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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