Marketing Automation Specialist

2 weeks ago


Mumbai, Maharashtra, India Argus Media Full time

About the Role

Argus Media is seeking a highly skilled Marketing Automation Specialist to join our team. As a Marketing Automation Specialist, you will be responsible for implementing and managing our marketing automation platform, Marketo.

Key Responsibilities

  • Manage the uploading of text, graphic, and multimedia content into the full suite of Marketo templates and campaign programs.
  • Demonstrate nimble work habits to produce and launch exceptionally fast and superior automated marketing outcomes.
  • Educate and train members of the creative and content teams and other relevant teams on how best to structure their content to streamline workflow and maximize Marketo's potential.
  • Communicate parameters clearly with each individual content contributor, identifying how best to modify their content if, for example, headlines are too long, or edits need to be made.
  • Leverage key Marketo functionality such as tokens and dynamic content to reduce execution time and increase consistency across all Marketo programs.
  • Document the timing and assets whereby each marketing campaign will flow, making it easy for the marketing traffic manager to launch proactive internal communications informing sales and other stakeholders on exactly what campaign assets will launch, at what time intervals, and to which specific buyer persona.
  • Continuously experiment and test new Marketo formats and calls-to-action (CTAs) to increase the quality and quantity of sales leads.

Requirements

  • Proven experience working with Marketo to utilize full functionality in delivering commercially successful campaigns.
  • Ability to apply technical skills to deliver efficient and automated workflows.
  • Success in partnering with subject matter experts to get the best use out of their content.
  • Enjoy educating others on new workflows and approaches.
  • Knowledge of the importance of ensuring data is correctly managed and privacy requirements are fully met.
  • Able to accurately forecast lead times, holistically considering workload and communicate this clearly to stakeholders.
  • Self-directed to continuously adapt to achieve strategic goals without requiring micro-management.
  • Deliver and accept constructive criticism in a collegial, team-based environment.
  • Enjoy a fluid, fast-paced, entrepreneurial work environment.
  • High attention to detail and produce quality work in a timely manner.
  • Willing to work with people at all levels of the organization—from the CEO to the interns.
  • Not overly reliant on email, able to "pick up the phone" or meet in person to build substantive relationships.
  • Excited to solve problems from start to finish, identify causes, recommend solutions, and implement.
  • Believe in Passion, Integrity, Excellence, and Results.

What's in it for you:

  • Competitive salary.
  • Hybrid Working Policy (3 days in Mumbai office/ 2 days WFH once fully inducted).
  • Group healthcare scheme.
  • 18 days annual leave.
  • 8 days casual leave.
  • Extensive internal and external training.


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