Digital Marketing Automation Specialist

5 days ago


Mumbai, Maharashtra, India IIDE Full time
Role Overview

We are seeking an experienced Digital Marketing Automation Specialist to join our team at IIDE in Lower Parel, Mumbai. As a key member of our marketing team, you will be responsible for developing and managing retention-focused campaigns to enhance customer engagement and loyalty.

Job Responsibilities
  • Marketing Automation and Campaign Management:
  • Create and execute automated customer journeys to maximize retention and engagement across multiple channels using tools like MoEngage, WebEngage, and similar platforms.
  • Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.
Requirements

To be successful in this role, you will need the following skills and qualifications:

  • Experience: Minimum of 2 years in retention marketing, particularly in multi-channel strategies and campaign execution.
  • Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
  • Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
What We Offer

As a Digital Marketing Automation Specialist at IIDE, you can expect a competitive salary of ₹10-15 lakhs per annum, depending on your experience. You will also have the opportunity to work in a fast-paced environment with a dynamic team, where you can grow professionally and contribute to shaping the future of digital marketing education.



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