Digital Marketing Specialist

1 month ago


Mumbai, Maharashtra, India PERFORMENA Full time
Job Title: Digital Marketing Specialist

About Us:

We are a dynamic company, Performena, dedicated to harnessing the power of digital marketing. As a key member of our team, you will play a vital role in shaping our online presence and driving business growth.

Key Responsibilities:
  • Create and execute comprehensive social media marketing strategies that align with our brand goals.
  • Analyze social media insights and develop data-driven recommendations for campaign optimization.
  • Maintain active engagement with our audience through comments, direct messages, and other social media interactions.
  • Collaborate closely with internal teams to develop and publish content across various channels.
  • Identify trends, hashtags, and industry insights to inform content creation and strategy.
Requirements:
  • Bachelor's degree in Communications or a related field.
  • A minimum of 2 years of experience in digital marketing, preferably within the industry.
  • Proven track record of leading and managing social media and display advertising campaigns.
Skills:
  • Self-motivated and customer-focused individual.
  • Proficient in internet research and social media analytics tools.
  • Excellent communication and community management skills.
  • Familiarity with marketing automation tools like Canva, LinkedIn Ads Manager, Facebook Ads Manager, and Twitter Ads Manager.
Compensation Package:

The estimated salary range for this position is $70,000 - $90,000 per annum, based on industry standards and location.



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