Digital Marketing Specialist
1 month ago
About Us:
We are a dynamic company, Performena, dedicated to harnessing the power of digital marketing. As a key member of our team, you will play a vital role in shaping our online presence and driving business growth.
Key Responsibilities:- Create and execute comprehensive social media marketing strategies that align with our brand goals.
- Analyze social media insights and develop data-driven recommendations for campaign optimization.
- Maintain active engagement with our audience through comments, direct messages, and other social media interactions.
- Collaborate closely with internal teams to develop and publish content across various channels.
- Identify trends, hashtags, and industry insights to inform content creation and strategy.
- Bachelor's degree in Communications or a related field.
- A minimum of 2 years of experience in digital marketing, preferably within the industry.
- Proven track record of leading and managing social media and display advertising campaigns.
- Self-motivated and customer-focused individual.
- Proficient in internet research and social media analytics tools.
- Excellent communication and community management skills.
- Familiarity with marketing automation tools like Canva, LinkedIn Ads Manager, Facebook Ads Manager, and Twitter Ads Manager.
The estimated salary range for this position is $70,000 - $90,000 per annum, based on industry standards and location.
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