Digital Media Optimization Specialist

7 hours ago


Mumbai, Maharashtra, India Puretech Digital Full time

Job Title: Digital Media Optimization Specialist

Location: Flexible (Remote Work Available)

Salary: $80,000 - $110,000 per annum

About the Role:

We are seeking an experienced Digital Media Optimization Specialist to join our team at Puretech Digital. As a key member of our marketing team, you will play a crucial role in optimizing and managing digital advertising campaigns across various platforms.

Main Responsibilities:

  • Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.
  • Monitor and adjust campaign budgets, bids, and targeting parameters to achieve performance goals.
  • Analyze campaign performance data to identify key trends, opportunities, and areas for improvement.
  • Utilize analytics tools to generate regular reports and provide insights into key performance indicators (KPIs).
  • Collaborate with cross-functional teams to align paid media strategies with overall business objectives.

Requirements:

  • Bachelor's/Master's degree in Marketing, Business, Engineering, or a related field.
  • Proven experience in managing paid media campaigns across platforms.
  • Strong analytical skills with proficiency in data analysis tools and platforms.
  • Knowledge of digital marketing trends, best practices, and industry developments.

About Us:

Puretech Digital is a leading digital marketing agency that helps businesses succeed in the online space. We offer a range of services, including paid media optimization, search engine optimization, and content creation.



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