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Digital Marketing Specialist
2 months ago
We are a B2B demand generation and product company that specializes in accelerating sales for our clients through innovative marketing strategies.
Job DescriptionWe are seeking an experienced Digital Marketing Specialist - SEO Expert to join our marketing team. The ideal candidate will assist in implementing SEO strategies to improve website visibility and drive organic traffic.
Key Responsibilities:- Conduct competitor analysis to identify backlink opportunities and implement effective SEO strategies.
- Execute guest blogging outreach to secure high-quality backlinks and enhance website visibility.
- Manage infographic submissions to relevant websites and platforms, and perform directory submissions to improve website rankings.
- Conduct technical SEO audits to identify and rectify on-page and off-page SEO issues, and implement on-page SEO optimization strategies to improve website rankings.
- Collaborate with the content team for effective content marketing strategies, and utilize SEO tools like Google Analytics (GA), Google Search Console (GSC), SEMrush, Ahrefs, and Moz to monitor and analyze website performance.
- Bachelor's Degree in Marketing, Communications or a related field.
- 1-2 years of experience in SEO or digital marketing.
- Proficiency in SEO tools like Google Analytics, SEMrush, or Ahrefs.
- Strong analytical skills and attention to detail.
$60,000 - $80,000 per year, depending on experience and qualifications.