Digital Marketing Automation Specialist
2 weeks ago
We are seeking a skilled Digital Marketing Automation Specialist to join our team at IIDE Education Private Limited in Lower Parel, Mumbai. The ideal candidate will have hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, based on industry standards and location considerations.
About the Job
This is a full-time position responsible for developing and managing retention-focused campaigns to enhance customer engagement and loyalty. As the Assistant Marketing Automation Manager / Team Lead, you will oversee automation tools, create impactful campaigns, and drive strategies for sustained customer relationships.
You will collaborate cross-functionally to maintain high standards across all campaigns and initiatives. Your key responsibilities will include:
- Oversee the use and optimization of marketing automation tools.
- Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels.
- Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
- Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.
- Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals.
- Offer guidance and support to achieve team objectives and optimize retention efforts.
- Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.
- Provide insights based on data for ongoing optimization and effectiveness of retention strategies.
Requirements
To be successful in this role, you should possess the following skills and qualifications:
- Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
- Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content.
- Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth.
- Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions.
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