Digital Marketing Automation Specialist
1 week ago
IIDE Education Private Limited is a leading digital education platform committed to fostering a supportive, growth-oriented work environment. We value collaboration and impactful contributions while driving customer loyalty through innovative retention strategies.
Salary:
This role offers a competitive salary of ₹1,200,000 per annum, considering the location in Lower Parel, Mumbai, and the requirement for expertise in marketing automation tools like MoEngage and WebEngage.
Job Description:
This is an exciting opportunity to join our team as an Assistant Marketing Automation Manager/Team Lead, based in Lower Parel, Mumbai. As a key member of our retention marketing team, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. Your primary responsibilities will include overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives.
Key Responsibilities:
- Oversight and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.
- Design and execution of automated customer journeys aimed at maximizing retention and engagement across multiple channels.
- Assistance in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
- Crafting compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.
Required Skills and Qualifications:
- Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
- Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
- Excellent written and verbal communication abilities, with a knack for crafting engaging content.
- Proven track record of working collaboratively with team members to optimize performance and achieve growth.
Benefits:
As a valued member of our team, you can expect a comprehensive benefits package, including opportunities for career advancement, competitive salaries, and a supportive work environment that fosters growth and collaboration.
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