Marketing Automation and Engagement Specialist
2 days ago
The Assistant Marketing Automation Manager / Team Lead will play a crucial role in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This full-time position is based in Lower Parel, Mumbai, with a competitive salary range of ₹1,200,000 - ₹2,500,000 per annum, commensurate with experience.
About the Job
This role involves overseeing marketing automation tools, designing and executing automated customer journeys, and collaborating with the retention marketing team to achieve high standards across all campaigns and initiatives. The successful candidate will have hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms, strong analytical skills, excellent written and verbal communication abilities, and proven track record of working collaboratively with team members.
Responsibilities
- Develop and manage retention-focused campaigns to enhance customer engagement and loyalty
- Oversee the use and optimization of marketing automation tools
- Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels
- Collaborate with the retention marketing team to manage campaigns and align on project goals
Requirements
- Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms
- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates
- Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content
- Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth
Benefits
We offer a comprehensive benefits package and ample opportunities for career advancement.
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