Biopharma Marketing Specialist
5 days ago
Are you looking for a challenging role that combines marketing expertise with a passion for the biopharma industry? We are seeking a dynamic and innovative Marketing Specialist to join our team at JoVE, a leading producer and provider of science video solutions.
As a Marketing Specialist, you will be responsible for developing and executing marketing strategies tailored to biopharma companies, designing and implementing multi-channel marketing campaigns, and creating compelling content for case studies, newsletters, blogs, social media, ads, and email campaigns.
Key Responsibilities:
- Develop and execute marketing strategies tailored to biopharma companies
- Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
- Create completing content for case studies, newsletters, blogs, social media, ads, and email campaigns
- Collaborate with the sales and product teams to align marketing initiatives with business goals
- Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE's presence in the biopharma market
- Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements
What You'll Need:
- A Bachelor's degree in business, marketing, or life sciences
- 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
- Strong understanding of the biopharma industry, including R&D processes and market trends
- Proficiency in marketing automation tools (such as HubSpot)
- Experience with Salesforce and B2B prospecting tools, such as Sales Navigator
- Excellent written and verbal English communication skills
- Strong analytical and problem-solving skills
Benefits:
- A competitive compensation package, including a salary of approximately $90,000 per year, depending on location and experience
- A chance to make a direct impact in accelerating science research and improving student learning in science education
- The opportunity to work with global teams and in an environment that promotes innovation and collaboration
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