Marketing Specialist in Biopharma Industry
6 days ago
At JoVE, we're accelerating science research and improving student learning in science education. As a rapidly growing company with offices in the USA, UK, Australia, and India, servicing clients in over 60 countries, we're seeking a talented Marketing Specialist to join our team.
The Role
We're looking for a dynamic and innovative marketing professional with a passion for the biopharma sector. This role will focus on promoting JoVE's unique solutions to biopharma companies. The ideal candidate will have a proven track record in B2B marketing, particularly within the life sciences, and will excel in creating content and executing lead-generation marketing campaigns that resonate with biopharma audiences.
Responsibilities- Develop and execute marketing strategies tailored to biopharma companies
- Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to drive lead generation and audience engagement
- Create comprehensive content for case studies, newsletters, blogs, social media, ads, and email campaigns
- Collaborate with the sales and product teams to align marketing initiatives with business goals
- Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE's presence in the biopharma market
- Organize and deliver webinars and events at conferences
- Analyze marketing performance data and leverage insights to optimize strategies. Monitor KPIs such as lead generation, engagement, and conversion rates, providing actionable recommendations for improvements
- A Bachelor's degree in business, marketing, or life sciences
- 5+ years of experience in B2B marketing with a strong focus on the biopharma sector
- Strong understanding of the biopharma industry, including R&D processes and market trends
- Proficiency in marketing automation tools (such as HubSpot)
- Experience with Salesforce and B2B prospecting tools, such as Sales Navigator
- Excellent written and verbal English communication skills
- Strong analytical and problem-solving skills
- You'll receive a competitive compensation package, placed within the local market.
- You'll make a direct impact in accelerating science research and improving student learning in science education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our promotion from within culture draws a clear path to advance your career with us.
Estimated Salary: $80,000 - $110,000 per year.
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