Retention Marketing Team Lead

1 day ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time
Job Summary

We are looking for a talented marketing professional to lead our retention marketing team and develop innovative campaigns to enhance customer engagement and loyalty. As the Assistant Marketing Automation Manager / Team Lead, you will be responsible for overseeing marketing automation tools, designing and executing automated customer journeys, and collaborating with the retention marketing team to achieve high standards across all campaigns and initiatives.

About the Role

This is a full-time position based in Lower Parel, Mumbai, with a competitive salary range of ₹1,200,000 - ₹2,500,000 per annum, commensurate with experience. We offer a comprehensive benefits package and ample opportunities for career advancement.

Responsibilities

- Develop and manage retention-focused campaigns to enhance customer engagement and loyalty
- Oversee the use and optimization of marketing automation tools
- Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels
- Collaborate with the retention marketing team to manage campaigns and align on project goals

Requirements

- Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms
- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates
- Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content
- Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth

Benefits

We offer a comprehensive benefits package and ample opportunities for career advancement.

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