Retention Marketing Strategy Director

1 day ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time

We are seeking a seasoned professional to drive our retention marketing initiatives forward. As the lead, you will be responsible for developing and executing multi-channel strategies to engage customers across various touchpoints.

Key Responsibilities:
  • Develop and implement multi-channel retention strategies to drive customer engagement.
  • Create compelling content for cold emails, follow-up emails, and drip campaigns.
  • Oversee and optimize marketing automation tools like MoEngage and WebEngage.
  • Design customer journeys that support long-term retention goals.
Requirements:
  • Minimum 3 years of experience in retention marketing with a focus on strategy and campaign execution.
  • Technical skills: minimum 2 years of experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms.
  • Analytical skills: strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement.

The estimated salary range for this position is $120,000 - $150,000 per year.



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