Customer Retention Marketing Specialist
7 days ago
We are seeking a highly skilled Customer Retention Marketing Specialist to join our team at Truemeds. As a key member of our marketing department, you will be responsible for driving customer engagement and retention strategies across various channels.
About Truemeds: Our vision is to make healthcare affordable and accessible to all. We aim to reduce healthcare expenses multifold and improve healthcare outcomes by democratizing medicine purchases in India.
Your Role: You will lead the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts. This includes creating relevant customer cohorts and strategies to target these customers effectively across channels.
Key Responsibilities:
- Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.
- Create a CRM Plan using user segmentation to create custom and more relevant communications pushing users down the funnel.
- Work closely with the creative team to define Email/WhatsApp templates for campaigns.
- Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.
- Perform extensive campaign analysis and reporting daily, weekly and monthly to find growth opportunities.
- Take ownership of Monthly & Quarterly Retention goals and also conduct NPS surveys on quarterly level.
Requirements:
- Graduate or Postgraduate with 2-3 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.
- In-depth knowledge & hands-on experience of digital analytics and an understanding of consumer behavior.
- Excellent copywriting skills to produce high-quality copies for marketing campaigns and journeys.
- Data-driven with strong problem-solving and analytical skills.
- Hands on experience with data tools like Mixpanel, Metabase & basic SQL queries.
- Knowledge of the E-Pharma or E-Commerce segment is a plus.
Salary: ₹10 Lakh - ₹15 Lakh per annum, depending on experience. Benefits include health insurance, retirement plan, and flexible work hours. Located in Mumbai, this role offers exciting opportunities for professional growth and development in a dynamic and innovative company.
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