Marketing Automation and Retention Strategist

5 days ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time
Marketing Automation and Retention Strategy

We are seeking a Marketing Automation and Retention Strategist to join our team at IIDE Education Private Limited in Lower Parel, Mumbai. The ideal candidate will have hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms. The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, based on industry standards and location considerations.

This is a full-time position responsible for developing and managing retention-focused campaigns to enhance customer engagement and loyalty. As the Assistant Marketing Automation Manager / Team Lead, you will oversee automation tools, create impactful campaigns, and drive strategies for sustained customer relationships.

Your key responsibilities will include:
  • Oversee the use and optimization of marketing automation tools.
  • Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels.
  • Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
  • Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement.
  • Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals.
  • Offer guidance and support to achieve team objectives and optimize retention efforts.
  • Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.
  • Provide insights based on data for ongoing optimization and effectiveness of retention strategies.

Benefits

IIDE Education Private Limited offers a range of benefits, including a competitive salary, comprehensive health insurance, paid time off, and opportunities for professional growth and development. If you're a strategic thinker with expertise in marketing automation and a passion for enhancing customer engagement, we encourage you to apply.

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