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Retention Marketing Strategist

1 month ago


Mumbai, Maharashtra, India IIDE Education Private Limited Full time

We are seeking an experienced Retention Marketing Strategist to lead our retention marketing initiatives. In this role, you will develop and execute multi-channel strategies, manage marketing automation tools, and oversee a team to drive customer engagement and retention.

Job Overview:

The Retention Marketing Strategist will be responsible for driving customer engagement and retention through effective multi-channel marketing strategies. You will collaborate with your team to craft compelling campaigns that foster long-term customer relationships.

Requirements and Responsibilities:

Must-Have Requirements:

  • Minimum of 3 years in retention marketing, focusing on multi-channel strategy and campaign execution
  • Minimum of 2 years of experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms
  • Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement

Should-Have Requirements:

  • Ability to design and implement comprehensive retention strategies across Email, SMS, and WhatsApp
  • Proficiency in creating customer lifecycle journeys to engage users at various touchpoints
  • Experience in managing referral programs to increase customer loyalty

Nice-to-Have Requirements:

  • Understanding of the latest trends and best practices in retention marketing
  • Ability to innovate and enhance teaching methods based on previous experiences

What You'll Do:

  • Develop and implement multi-channel retention strategies for engaging customers across various touchpoints
  • Create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement
  • Manage and optimize marketing automation tools like MoEngage and WebEngage
  • Design and execute customer journeys that support long-term retention goals

Estimated Salary: ₹8,00,000 - ₹12,00,000 per annum