Retention Campaign Manager
4 days ago
About the Job
We are looking for a skilled Digital Marketing Automation Lead to join our team at IIDE Education Private Limited. This role involves developing and managing retention-focused campaigns to enhance customer engagement and loyalty.
Job Description
- Marketing Automation and Campaign Management: Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms.
- Customer Retention Strategy and Execution: Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey.
- Performance Analysis and Optimization: Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates.
Requirements
Technical Skills
- Marketing Automation Tools: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms.
- Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates.
Benefits
We offer a competitive salary of ₹12 lakhs per annum, along with benefits including health insurance, retirement plan, and paid time off.
About IIDE
IIDE Education Private Limited is a leading digital education company committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions.
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