Retention Marketing Manager

2 days ago


Mumbai, Maharashtra, India Truemeds Full time

We are seeking a skilled Retention Marketing Manager (Customer Life Cycle Management) to drive growth and retention initiatives at Truemeds. With a focus on digital marketing, this role will play a critical part in developing and executing strategies to engage and retain existing customers.

About the Role

This is an exciting opportunity to join our team and leverage your expertise in digital marketing to make a meaningful impact. As a Retention Marketing Manager, you will be responsible for leading end-to-end customer lifecycle journeys through various engagement and retention strategies across different customer cohorts.

Key responsibilities include driving reactivation efforts through push notifications, SMS, email, WhatsApp, and in-app channels, as well as optimizing customer journeys using martech tools like CleverTap and MoEngage. You will work closely with cross-functional teams to create relevant customer cohorts and develop targeted communications that push users down the funnel.

Additional responsibilities include analyzing data to understand key pain points, effective communication, and ideal conversion times, while also conceptualizing and setting up automated journey-based campaigns. You will work closely with the creative team to define email and WhatsApp templates for campaigns and source third-party data for consumer marketing.

The successful candidate will have a strong background in digital analytics, excellent copywriting skills, and hands-on experience with data tools like Mixpanel and Metabase. A high degree of ownership, problem-solving skills, and analytical thinking are essential for this role.

We offer a competitive salary of ₹15 lakhs per annum, commensurate with experience, along with a range of benefits including health insurance, flexible working hours, and opportunities for professional growth and development.

If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity to join our team at Truemeds.



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