Customer Retention Strategy Manager
4 weeks ago
We are a pioneering D2C lifestyle brand advocating for simplicity in living and basics for everyone.
What We Do DifferentlyWe focus on making the basics heroes of our brand, offering 10 carefully curated styles that drive industry-leading benchmarks. Our philosophy is to prioritize what's essential and let go of the rest.
Job DescriptionWe seek an experienced Customer Retention Strategy Manager to oversee the entire customer lifecycle, implementing effective engagement and retention strategies across multiple user segments. Key responsibilities include:
- Managing key reactivation channels such as push notifications, SMS, email, WhatsApp, and in-app/web communications
- Identifying customer personas, creating relevant segments, and developing targeted strategies
- Developing a CRM plan using user segmentation for personalized communications and guiding users through the funnel
- Analyzing data to identify pain points, effective communication strategies, and optimal conversion times
To succeed in this role, you'll need:
- In-depth knowledge of Customer Data Platform (CDP) tools such as Web Engage, Clever Tap, MO Engage, etc.
- At least 2 years of experience in retention and growth roles within a D2C environment
- A passion for marketing with proven track records in delivering Customer Lifecycle Management (CLM) strategies
- Proficiency in data visualization tools like Google Analytics, Power BI, and Tableau
- Strong expertise in Excel for analyzing retention metrics and revenue incrementality analysis
We're looking for someone who shares our values and passion for simplicity. If you're excited about driving customer engagement and retention strategies, we'd love to hear from you.
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